Sunday, October 31, 2010

The Great Gatsby


The Great Gatsby
Product By Scribner        (1253 customers reviews)
Lowest Price : $3.90 

Technical Details

  • ISBN13: 9780743273565
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Noted Fitzgerald biographer Matthew J. Bruccoli draws upon years of research to present the Fitzgerald's Jazz Age romance exactly as he intended according to the original manuscript, revisions, and corrections--with explanatory notes. Reprint.


Amazon.com Review

In 1922, F. Scott Fitzgerald announced his decision to write "something new--something extraordinary and beautiful and simple + intricately patterned." That extraordinary, beautiful, intricately patterned, and above all, simple novel became The Great Gatsby, arguably Fitzgerald's finest work and certainly the book for which he is best known. A portrait of the Jazz Age in all of its decadence and excess, Gatsby captured the spirit of the author's generation and earned itself a permanent place in American mythology. Self-made, self-invented millionaire Jay Gatsby embodies some of Fitzgerald's--and his country's--most abiding obsessions: money, ambition, greed, and the promise of new beginnings. "Gatsby believed in the green light, the orgiastic future that year by year recedes before us. It eluded us then, but that's no matter--tomorrow we will run faster, stretch out our arms farther.... And one fine morning--" Gatsby's rise to glory and eventual fall from grace becomes a kind of cautionary tale about the American Dream. It's also a love story, of sorts, the narrative of Gatsby's quixotic passion for Daisy Buchanan. The pair meet five years before the novel begins, when Daisy is a legendary young Louisville beauty and Gatsby an impoverished officer. They fall in love, but while Gatsby serves overseas, Daisy marries the brutal, bullying, but extremely rich Tom Buchanan. After the war, Gatsby devotes himself blindly to the pursuit of wealth by whatever means--and to the pursuit of Daisy, which amounts to the same thing. "Her voice is full of money," Gatsby says admiringly, in one of the novel's more famous descriptions. His millions made, Gatsby buys a mansion across Long Island Sound from Daisy's patrician East Egg address, throws lavish parties, and waits for her to appear. When she does, events unfold with all the tragic inevitability of a Greek drama, with detached, cynical neighbor Nick Carraway acting as chorus throughout. Spare, elegantly plotted, and written in crystalline prose, The Great Gatsby is as perfectly satisfying as the best kind of poem.

Similar Products

                                  

Customer Reviews

  
"Classic book at a terrific price" 2010-10-06
By Lori Holland
I have over 200 books but I somehow managed to skip buying The Great Gatsby. I'm an idiot! What a terrific book! I breezed through it so quickly that I'm sure I skipped something important. I'm planning to re-read it as soon as I get some free time. Thank God for Amazon and it's incredible books at reasonable prices. Amazon makes reading the classics easy, accessible and affordable. What more could I ask for?

  
"Don't waste your time" 2010-10-03
By Amy Campione
This is perhaps the most boring book I've ever been forced to read. Each of the characters is dull and predictable; you can guess in the beginning what the end will be. Save your time and money and buy a book that will actually keep you awake.

  
"A Classic of All English Literature" 2010-10-02
By Douglas Russell Black
This book is a beautiful masterpiece. Fitzgerald gleefully dances the line between prose and poetry in an intriguing and delightful manner. He creates a collage of the human condition: love, romance, hatred, kindness, evil, deceit, loneliness, emptiness. The book also has great humor, unforgettable characters and an interesting plot. It's real miracle though is Fitzgerald's unassailable command of the English language. If you buy it in kindle form don't buy the cheaper version. It's words are broken up and all over the page. It will drive you crazy trying to read it.

  
"Epitomizing the Jazz Age" 2010-09-30
By Howie (North by Northwest)
This is one of my favorite books. It is a short book, less than 200 pages, and the writing is fluid, so you can easily finish it in a couple of hours. On the surface it is about rich people's folly -- Gatsby's failed attempt to resurrect the past with money. But it is more than that; it cuts deep into the pitfalls of the Jazz Age: that easily gotten money is easily parted with, that money can buy everything. It is interesting to know that Fitzgerald wrote this book in the middle and at the height of the roaring 20s, portentous of the house of cards that was about to crumble in the next decade. The writing in this book has a liquid, even luminous quality to it, and it is quite remarkable that after more than 80 years it still has a degree of modernity and it does not feel antiquated at all.

  
"One of the best!" 2010-09-22
By N. Meloon
The Great Gatsby is one of the greatest books of all time. It is a classic not just of American literature, but of world literature. It has meanings on so many levels. If there was only one fiction book that I was able to read for the rest of my life, this would be it, because every time you read it, it has a different meaning.

This book also brings up many different questions that the reader must answer for himself and the book also never satisfies the reader, which causes you to read it again and again.

Thursday, October 28, 2010

The Greatest Show on Earth: The Evidence for Evolution


The Greatest Show on Earth: The Evidence for Evolution
Product By Free Press        (250 customers reviews)
Lowest Price : $9.02 

Technical Details

  • ISBN13: 9781416594796
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Richard Dawkins transformed our view of God in his blockbuster, The God Delusion, which sold more than 2 million copies in English alone. He revolutionized the way we see natural selection in the seminal bestseller The Selfish Gene. Now, he launches a fierce counterattack against proponents of "Intelligent Design" in his latest New York Times bestseller, The Greatest Show on Earth. "Intelligent Design" is being taught in our schools; educators are being asked to "teach the controversy" behind evolutionary theory. There is no controversy. Dawkins sifts through rich layers of scientific evidence—from living examples of natural selection to clues in the fossil record; from natural clocks that mark the vast epochs wherein evolution ran its course to the intricacies of developing embryos; from plate tectonics to molecular genetics—to make the airtight case that "we find ourselves perched on one tiny twig in the midst of a blossoming and flourishing tree of life and it is no accident, but the direct consequence of evolution by non-random selection." His unjaded passion for the natural world turns what might have been a negative argument, exposing the absurdities of the creationist position, into a positive offering to the reader: nothing less than a master’s vision of life, in all its splendor.


Similar Products

                                  

Customer Reviews

  
"I expected nothing less than I great book from Dawkins & I got that" 2010-10-12
By Al Sabawi (Vestal, NY)
If you have read Dawkins' earlier books and found answers about the meaning of life, then this book is just the cherry on top. It will update and enforce what he has started in "The Selfish Gene." I certainly recommend this book. But mostly I want readers to see it as continuation of what Dawkins likes to refer to as 'awareness raising' of the role of evolution in our lives.

  
"Good book for a layman curious in science, but too sophisticated for creationists." 2010-10-12
By Xingheng T. Wang (New York, NY USA)
I never thought that evolution would ever defense. Even in Utah (of all places), evolution was taught in my high school, and I don't remember anyone in the class raised an objection. The evidences presented in class back then seemed sufficient. When I picked up this book at Hongkong airport, I was more curious about additional information that can presented about evolution, since I didn't study biology beyond AP biology in High School, which is because I don't want to go into any field similar to my dad, who has a Ph.D. in some subfield of biology.

As a book on popular science to the layman, this certainly achieves that. I was always curious about what they mean when they say chimps and humans have 98% of DNA in common, and how the radioactive dating worked. The information are presented so well that I couldn't put the book down.

A good portion of the book seems to be an effort to convert the creationists. A book as such is much needed since so many political leaders in US are so scientifically illiterate. However, I think the book fails on that effort. For someone so stupid to be a creationist, they can't possibly possession the mental capacity to follow the dense chapters on embryology or molecular genetics. What they need is to have ideas reduced into sounds bites, one liners, and colorful pamphlets. Someone please write such a book.

  
"The debate is over" 2010-10-11
By TBell
For anyone who doesn't fully understand evolution or who is on the fence about the matter, this is a must read. It's not for the faint of mind either. Dawkins doesn't spare anytime with good old light hearted debate, he discharges pure scientific data and empirical research to make the point clear and un-debatable.

Richard not only uses the traditional forms of fossil records to validate evolutions case, but more importantly he delves deeper into an array of scientific disciplines that together authenticate evolution as fact. It's time we open our understanding and come to grips with the truth.


  
"A book to be read by everyone" 2010-10-08
By h2s
Dawkins has a great writing style and his arguments are crystal clear.
A good example of clear thinking by making hypothesis a then giving proofs for them.
But most of all, it shows his passion for the scientific method, which I think is the may lesson of the book: don't believe, be skeptic, that's what science is.

  
"Dawkins' version of 'The Eminem Show'" 2010-10-07
By T. Patmore (Somewhere in Madagascar)
When a writer (or an artist) has written their finest work & experienced the adulation & recognition that are beyond their wildest dreams, it is difficult to write a follow-up. Often (as with Encore and Long Way Down), the follow-up proves weak and attention quickly goes elsewhere.

Fortunately this hasn't happened with this book to that degree (although it is a little tired in places - e.g. chapter 8 'You did it yourself in 9 months' & the ending). This book is, like all Dawkins books, an improvement on his last biology book in explaining evolution. Every book since The Extended Phenotype has been geared to popularise evolution & help the reader understand it. This book does so very persuasively with incredibly simple arguments in 'The Primrose path to Evolution', leading onto atomic clocks, experiments that have proven evolution & misconceptions about the fossil record.

Essentially, if you have a friend who hasn't read Dawkins (shame on them!), then this is a good place to start. Like Ancestor's tale, it makes little mention of religion & God (except Creationists) and is designed to persuade people like the Bishop of Oxford was, who are religious but also believe in evolution. Given the shocking statistic quoted in this book (that 40% of people don't believe in evolution), it is very much your duty to open the doors of perception for these people so that they may see (at least partially) how the World works.

That said, this book does have some weaknesses. The digressions Dawkins goes into can sometimes lead off the point & should have been footnoted at the back (as with The Selfish Gene). John Cornwell has also criticised Dawkins for quoting his own books and this, unfortunately, is quite common here (as it was with his latest documentary - The Genius of Charles Darwin).

One last criticism is that the book 'Why is Evolution is true' by Jerry Coyne pops up a little too many times, which makes me wonder if its ideas were lifted for this book. The sources in this book are also not as diverse as some of his other books, and it suffers a little for it.

Still, if you can ignore these weaknesses (which are slight), then this is still a good book to persuade those with no scientific knowledge of the truth of evolution. I would suggest, however, that The Ancestor's Tale is a more peerless book in this field & I found it much more persuasive even if it is more technical. Knowing the unscholarly as I do, I would suggest getting the audio CD of The Ancestor's Tale for those who are unconvinced (since everyone can hear but not all like reading). I wait, with baited breath, to see what the audio CD for this is like...

P.S. I was considering giving this review 4 stars were it not for the presence of reviewers who haven't read the book/ creationists, who rate 1 star for the sake of stopping people reading the book at all, and then ignore any counter arguments that are thrown their way. It may be that Dawkins is wrong & this book isn't the Greatest thing on Earth, but Creationist votebots & childish trolling tactics are not the way to prove this...

Wednesday, October 27, 2010

Cracking the GRE with DVD, 2011 Edition (Graduate School Test Preparation)


Cracking the GRE with DVD, 2011 Edition (Graduate School Test Preparation)
Product By Princeton Review          (82 customers reviews)
Lowest Price : $19.67 

Technical Details

  • ISBN13: 9780375429781
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description


If it’s on the GRE, it’s in this book. Cracking the GRE with DVD, 2011 Edition, includes:

• Access to 4 full-length practice tests online, plus more than 300 questions in the book
• Everything you need to know for the current version of the GRE, plus info on changes coming in late 2011
• Detailed explanations for every practice question
• Engaging video tutorials from our top instructors
• Practical information on the what, when, where, and how of the GRE
• Techniques for turning difficult algebra problems into easy arithmetic problems
• Strategies to help you solve even the toughest questions in Text Completions, Reading Comprehension, Quantitative Comparisons, and more
• Online, interactive tutorial lessons with extra practice problems

Similar Products

                                  


Customer Reviews

  
"Gold Standard" 2010-10-15
By Jacob O'Hatnick
The Gold Standard for the average GRE test taker. If you are aiming for a score below the 90% percentile, this is a fantastic book. Particularly the test taking strategy that focuses on the test itself, rather than the knowledge that is tested.

If you are looking to score above 90%, you have to disregard many of the Princeton Reviews suggested techniques. But then again, if you are shooting for above 90%, you should read it anyway because many of the techniques you should not disregard.
No 5 star because there are not enough practice tests to make me happy.

  
"Great Book" 2010-10-10
By bookjunkie (Southern MS)
Exactly what I wanted. This book give great instruction on how the GRE test is going to be like and how to handle the questions that will be on the test.

  
"Quite helpful for the noobie" 2010-10-01
By A. Lands (GA)
I never thought I would be taking the GRE, so when I made the decision to attend grad school, I knew I needed to see what the GRE was all about. Everyone I knew stated that taking a prep class is the best bet, I simply didn't want to spend the money, nor spend the time. After reading and comparing reviews of this book and others, I made the decision to purchase this; and I'm glad I did.

The book does tell you how the test is presented, how it is written, etc. There was information in there that I knew, and more that I didn't know. It offered a reasonable explanation of the different sections of the exam, which I found quite helpful and comprehensible. For me, I feel that it has adequately prepared me for the exam.

Additionally, after I purchased the book, a friend of mine who took a prep course reviewed the contents and found it very similar to the class she took. The book obviously offers more condensed information, but the same, nonetheless.

  
"Changing exam" 2010-09-30
By K. Mitsopoulos (New Haven, CT United States)
Any review material will help - the more practice you get the better! - and this book is quite useful in its test-taking strategies, but test takers should be aware that the test will drastically change in 2011 - calculators will be allowed, no more geometry, quantitative problems will be largely in word problem format, and more. So, bottom line: this and all other review books, after this year, will become obsolete! Unless you're taking the test pretty soon, don't waste your money.

  
"This book is OK in conjunction with another product" 2010-09-26
By Joseph B. Blaszczak (Kirkland, WA)
I had gone through the Kaplan book first. I am glad that I did. This book reinforces some of the items in Kapalan but is light on the "tips and tricks" that Kaplan uses. 'Cracking the GRE' also does not have explanations to all their questions/answer sections. They only explain the answers to their practice problems.

I did find the online test and questions useful - again wrong answers did not have an explanation.
Overall, buy this book, but don't let this book be your only source of study materials.

Tuesday, October 26, 2010

Teach Like a Champion: 49 Techniques that Put Students on the Path to College


Teach Like a Champion: 49 Techniques that Put Students on the Path to College
Product By Jossey-Bass       (77 customers reviews)
Lowest Price : $15.26 

Technical Details

  • ISBN13: 9780470550472
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

Teach Like a Champion offers effective teaching techniques to help teachers, especially those in their first few years, become champions in the classroom. These powerful techniques are concrete, specific, and are easy to put into action the very next day. Training activities at the end of each chapter help the reader further their understanding through reflection and application of the ideas to their own practice.Among the techniques:
  • Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time.
  • Technique #35: Do It Again. When students fail to successfully complete a basic task?from entering the classroom quietly to passing papers around?doing it again, doing it right, and doing it perfectly, results in the best consequences.
  • Technique #38: No Warnings. If you're angry with your students, it usually means you should be angry with yourself. This technique shows how to effectively address misbehaviors in your classroom.

Please note that the kindle edition does not come with a DVD.


Amazon.com Review

Teach Like a Champion offers effective teaching techniques to help teachers, especially those in their first few years, become champions in the classroom. These powerful techniques are concrete, specific, and are easy to put into action the very next day. Training activities at the end of each chapter help the reader further their understanding through reflection and application of the ideas to their own practice. Among the techniques:
  • Technique #1: No Opt Out. How to move students from the blank stare or stubborn shrug to giving the right answer every time.
  • Technique #35: Do It Again. When students fail to successfully complete a basic task?from entering the classroom quietly to passing papers around?doing it again, doing it right, and doing it perfectly, results in the best consequences.
  • Technique #38: No Warnings. If you're angry with your students, it usually means you should be angry with yourself. This technique shows how to effectively address misbehaviors in your classroom.
The book includes a DVD of 25 video clips of teachers demonstrating the techniques in the classroom.
Top Five Things Every Teacher Needs to Know (or Do) to Be Successful
Amazon-exclusive content from author Doug Lemov

1. Simplicity is underrated. A simple idea well-implemented is an incredibly powerful thing. 2. You know your classroom best. Always keep in mind that what’s good is what works in your classroom.
3. Excellent teaching is hard work. Excellent teachers continually strive to learn and to master their craft. No matter how good a teacher is it’s always possible to be better.
4. Every teacher must be a reading teacher. Reading is the skill our students need.
5. Teaching is the most important job in the world. And it’s also the most difficult.
Amazon Exclusive: Q&A with Author Doug Lemov
“Great teachers are born, not made…” You obviously disagree with this statement—please tell us why.
A few teachers may be born with an intuitive gift for teaching but I when I watch a great teacher I see mostly hard work and attention to detail. So believe that great teachers can be made. Every teacher can improve by using proven, concrete techniques in the classroom. This question brings to mind two amazing teachers I know—Julie Jackson and Colleen Driggs. Julie and Colleen are always doing things like reviewing their lesson plans on the way to work and talking with peers about how to improve their craft. It’s exciting to me that what we may attribute to natural talent is actually hard work. You can choose to work hard and improve and become exactly the teacher you want to be.
What’s the best way for a teacher to start the year with a new class?
It’s important to build systems and routines, as I describe in chapter six, “Setting and Maintaining High Behavioral Expectations” in Teach Like a Champion. The first day of school should be teaching students the right way to do things and practicing this over and over. Learning and practicing these systems and routines allows a teacher and her students to rely on this foundation for the rest of the year.
I once witnessed Dave Levin (who is a founder of KIPP schools and a fantastic teacher) begin a teacher training workshop in an interesting way. Dave started by handing a mirror to every teacher in the room. He said, “Your classroom is a mirror. It looks however you make it look. The first step is to believe that your classroom mirrors your decisions. You can control it.” That’s the first step. To accept that as a teacher you decide who you want to be and how you want to create your classroom culture. You own it. Some people do it so you can do it. And that’s a good thing.
If you could just change one thing in our nation’s schools, what would you change?
It’s important that we do everything possible to support teachers so that they love their work and can be successful in the classroom. In my opinion, teachers should get paid the same as professional athletes or film stars.
This book is largely based on your experience with the group of charter schools you help lead on the east coast, called Uncommon Schools. Please tell us more about Uncommon Schools.
Uncommon Schools is a group of schools that serve low-income populations in urban centers in New York and New Jersey. Across our 16 schools 98% of our students scored proficient in math and just below 90% in English. This means that our schools usually outperform more privileged suburban districts.
We’ve been using the 49 techniques in my book for 5 years, with our teachers constantly refining and adding to them. Our experience has proven not only that that these techniques work—and they can work in every school and in every classroom—but that great teachers make them better and more sophisticated over time. And best of all the teachers who practice using them find themselves in control of a happy, rigorous classroom that reflects the motivations that brought them to teaching in the first place. Successful teachers are happy teachers!

Similar Products

                                  


Customer Reviews

  
"don't miss this..if you're teaching k-12" 2010-10-06
By margaret
I've been teaching for 20+ yrs...and still picked up more than a few tips I missed over the decades!It's well written,an easy read and can be read in segments.(very practical tips)

I also got this book as a present for my niece who just started teaching a year ago...


...The DVD which comes with the book, is a plus for those of us that need "the visual!"

  
"Teaching Strategies" 2010-09-28
By Teacher of SHS
This book had a few great tips that I use and implement in my classroom now that I hadn't used before. Most ideas and strategies I already use but for a new teacher, this book would be extremely useful. I loved his approach and outline on how to use this book for procedures for the classroom.


  
"This Is Actually Pretty Good, Thank You!" 2010-09-23
By Steve Wooden (Salinas, CA USA)
Like your typical veteran teacher, I'm deeply suspicious of quick fixes. This book details a number of helpful teaching techniques that are effective, particularly with low-income students who would seem to be unlikely candidates for academic success.
I've started using them, and it's been a pleasant surprise to see how effective they are.
I recommend this book highly!


"An Excellent Work" 2010-09-21
By Dennis Smith
I ordered this for my wife - here is her review:

Teach Like a Champion is excellent, so far as I have read. Very clearly written (though with a few copy-editing oversights). The techniques explained can be learned and used by anyone who works with children. If every teacher in America had a copy of this book and took it to heart, teacher effectiveness would soar and we would go a long way to solving our education "crisis."

  
"Advanced Teaching Techniques for Dummies" 2010-09-19
By jonp100
This book is for anyone that finds themselves in the role of "teacher" whether in a classroom or not. Lemov provides well thought out descriptions and examples of simple and effective techniques that teachers can use to reflect on and deepen their practice.

Monday, October 25, 2010

The Moral Landscape: How Science Can Determine Human Values


The Moral Landscape: How Science Can Determine Human Values
Product By Free Press     (94 customers reviews)
Lowest Price : $13.40 

Product Description

Bestselling author Sam Harris dismantles the most common justification for religious faith—that a moral system cannot be based on science.


Amazon.com Review

Product Description
Sam Harris’s first book, The End of Faith, ignited a worldwide debate about the validity of religion. In the aftermath, Harris discovered that most people—from religious fundamentalists to nonbelieving scientists—agree on one point: science has nothing to say on the subject of human values. Indeed, our failure to address questions of meaning and morality through science has now become the most common justification for religious faith. It is also the primary reason why so many secularists and religious moderates feel obligated to "respect" the hardened superstitions of their more devout neighbors.In this explosive new book, Sam Harris tears down the wall between scientific facts and human values, arguing that most people are simply mistaken about the relationship between morality and the rest of human knowledge. Harris urges us to think about morality in terms of human and animal well-being, viewing the experiences of conscious creatures as peaks and valleys on a "moral landscape." Because there are definite facts to be known about where we fall on this landscape, Harris foresees a time when science will no longer limit itself to merely describing what people do in the name of "morality"; in principle, science should be able to tell us what we ought to do to live the best lives possible. Bringing a fresh perspective to age-old questions of right and wrong and good and evil, Harris demonstrates that we already know enough about the human brain and its relationship to events in the world to say that there are right and wrong answers to the most pressing questions of human life. Because such answers exist, moral relativism is simply false—and comes at increasing cost to humanity. And the intrusions of religion into the sphere of human values can be finally repelled: for just as there is no such thing as Christian physics or Muslim algebra, there can be no Christian or Muslim morality.

Using his expertise in philosophy and neuroscience, along with his experience on the front lines of our "culture wars," Harris delivers a game-changing book about the future of science and about the real basis of human cooperation.


Amazon Exclusive: Q & A – Sam Harris
Q: Are there right and wrong answers to moral questions?
Harris: Morality must relate, at some level, to the well-being of conscious creatures. If there are more and less effective ways for us to seek happiness and to avoid misery in this world—and there clearly are—then there are right and wrong answers to questions of morality.
Q: Are you saying that science can answer such questions?
Harris: Yes, in principle. Human well-being is not a random phenomenon. It depends on many factors—ranging from genetics and neurobiology to sociology and economics. But, clearly, there are scientific truths to be known about how we can flourish in this world. Wherever we can act so as to have an impact on the well-being of others, questions of morality apply.
Q: But can’t moral claims be in conflict? Aren’t there many situations in which one person’s happiness means another’s suffering?
Harris: There as some circumstances like this, and we call these contests ?zero-sum.? Generally speaking, however, the most important moral occasions are not like this. If we could eliminate war, nuclear proliferation, malaria, chronic hunger, child abuse, etc.—these changes would be good, on balance, for everyone. There are surely neurobiological, psychological, and sociological reasons why this is so—which is to say that science could potentially tell us exactly why a phenomenon like child abuse diminishes human well-being.
But we don’t have to wait for science to do this. We already have very good reasons to believe that mistreating children is bad for everyone. I think it is important for us to admit that this is not a claim about our personal preferences, or merely something our culture has conditioned us to believe. It is a claim about the architecture of our minds and the social architecture of our world. Moral truths of this kind must find their place in any scientific understanding of human experience. Q: What if some people simply have different notions about what is truly important in life? How could science tell us that the actions of the Taliban are in fact immoral, when the Taliban think they are behaving morally?
Harris: As I discuss in my book, there may be different ways for people to thrive, but there are clearly many more ways for them not to thrive. The Taliban are a perfect example of a group of people who are struggling to build a society that is obviously less good than many of the other societies on offer. Afghan women have a 12% literacy rate and a life expectancy of 44 years. Afghanistan has nearly the highest maternal and infant mortality rates in the world. It also has one of the highest birthrates. Consequently, it is one of the best places on earth to watch women and infants die. And Afghanistan’s GDP is currently lower than the world’s average was in the year 1820. It is safe to say that the optimal response to this dire situation—that is to say, the most moral response—is not to throw battery acid in the faces of little girls for the crime of learning to read. This may seem like common sense to us—and it is—but I am saying that it is also, at bottom, a claim about biology, psychology, sociology, and economics. It is not, therefore, unscientific to say that the Taliban are wrong about morality. In fact, we must say this, the moment we admit that we know anything at all about human well-being.
Q: But what if the Taliban simply have different goals in life?
Harris: Well, the short answer is—they don’t. They are clearly seeking happiness in this life, and, more importantly, they imagine that they are securing it in a life to come. They believe that they will enjoy an eternity of happiness after death by following the strictest interpretation of Islamic law here on earth. This is also a claim about which science should have an opinion—as it is almost certainly untrue. There is no question, however, that the Taliban are seeking well-being, in some sense—they just have some very strange beliefs about how to attain it.
In my book, I try to spell out why moral disagreements do not put the concept of moral truth in jeopardy. In the moral sphere, as in all others, some people don’t know what they are missing. In fact, I suspect that most of us don’t know what we are missing: It must be possible to change human experience in ways that would uncover levels of human flourishing that most of us cannot imagine. In every area of genuine discovery, there are horizons past which we cannot see. Q: What do you mean when you talk about a moral landscape?
Harris: This is the phrase I use to describe the space of all possible experience—where the peaks correspond to the heights of well-being and valleys represent the worst possible suffering. We are all someplace on this landscape, faced with the prospect of moving up or down. Given that our experience is fully constrained by the laws of the universe, there must be scientific answers to the question of how best to move upwards, toward greater happiness.
This is not to say that there is only one right way for human beings to live. There might be many peaks on this landscape—but there are clearly many ways not to be on a peak. Q: How could science guide us on the moral landscape?
Harris: Insofar as we can understand human wellbeing, we will understand the conditions that best secure it. Some are obvious, of course. Positive social emotions like compassion and empathy are generally good for us, and we want to encourage them. But do we know how to most reliably raise children to care about the suffering of other people? I’m not sure we do. Are there genes that make certain people more compassionate than others? What social systems and institutions could maximize our sense of connectedness to the rest of humanity? These questions have answers, and only a science of morality could deliver them.
Q: Why is it taboo for a scientist to attempt to answer moral questions?
Harris: I think there are two primary reasons why scientists hesitate to do this. The first, and most defensible, is borne of their appreciation for how difficult it is to understand complex systems. Our investigation of the human mind is in its infancy, even after nearly two centuries of studying the brain. So scientists fear that answers to specific questions about human well-being may be very difficult to come by, and confidence on many points is surely premature. This is true. But, as I argue in my book, mistaking no answers in practice for no answers in principle is a huge mistake.
The second reason is that many scientists have been misled by a combination of bad philosophy and political correctness. This leads them to feel that the only intellectually defensible position to take when in the presence of moral disagreement is to consider all opinions equally valid or equally nonsensical. On one level, this is an understandable and even noble over-correction for our history of racism, ethnocentrism, and imperialism. But it is an over-correction nonetheless. As I try to show in my book, it is not a sign of intolerance for us to notice that some cultures and sub-cultures do a terrible job of producing human lives worth living. Q: What is the difference between there being no answers in practice and no answers in principle, and why is this distinction important in understanding the relationship between human knowledge and human values?
Harris: There are an infinite number of questions that we will never answer, but which clearly have answers. How many fish are there in the world’s oceans at this moment? We will never know. And yet, we know that this question, along with an infinite number of questions like it, have correct answers. We simply can’t get access to the data in any practical way.
There are many questions about human subjectivity—and about the experience of conscious creatures generally—that have this same structure. Which causes more human suffering, stealing or lying? Questions like this are not at all meaningless, in that they must have answers, but it could be hopeless to try to answer them with any precision. Still, once we admit that any discussion of human values must relate to a larger reality in which actual answers exist, we can then reject many answers as obviously wrong. If, in response to the question about the world’s fish, someone were to say, ?There are exactly a thousand fish in the sea.? We know that this person is not worth listening to. And many people who have strong opinions on moral questions have no more credibility than this. Anyone who thinks that gay marriage is the greatest problem of the 21st century, or that women should be forced to live in burqas, is not worth listening to on the subject of morality. Q: What do you think the role of religion is in determining human morality?
Harris: I think it is generally an unhelpful one. Religious ideas about good and evil tend to focus on how to achieve well-being in the next life, and this makes them terrible guides to securing it in this one. Of course, there are a few gems to be found in every religious tradition, but in so far as these precepts are wise and useful they are not, in principle, religious. You do not need to believe that the Bible was dictated by the Creator of the Universe, or that Jesus Christ was his son, to see the wisdom and utility of following the Golden Rule.
The problem with religious morality is that it often causes people to care about the wrong things, leading them to make choices that needlessly perpetuate human suffering. Consider the Catholic Church: This is an institution that excommunicates women who want to become priests, but it does not excommunicate male priests who rape children. The Church is more concerned about stopping contraception than stopping genocide. It is more worried about gay marriage than about nuclear proliferation. When we realize that morality relates to questions of human and animal well-being, we can see that the Catholic Church is as confused about morality as it is about cosmology. It is not offering an alternative moral framework; it is offering a false one. Q: So people don’t need religion to live an ethical life?
Harris: No. And a glance at the lives of most atheists, and at the most atheistic societies on earth—Denmark, Sweden, etc.—proves that this is so. Even the faithful can’t really get their deepest moral principles from religion—because books like the Bible and the Qur’an are full of barbaric injunctions that all decent and sane people must now reinterpret or ignore. How is it that most Jews, Christians, and Muslims are opposed to slavery? You don’t get this moral insight from scripture, because the God of Abraham expects us to keep slaves. Consequently, even religious fundamentalists draw many of their moral positions from a wider conversation about human values that is not, in principle, religious. We are the guarantors of the wisdom we find in scripture, such as it is. And we are the ones who must ignore God when he tells us to kill people for working on the Sabbath.
Q: How will admitting that there are right and wrong answers to issues of human and animal flourishing transform the way we think and talk about morality?
Harris: What I’ve tried to do in my book is give a framework in which we can think about human values in universal terms. Currently, the most important questions in human life—questions about what constitutes a good life, which wars we should fight or not fight, which diseases should be cured first, etc.—are thought to lie outside the purview of science, in principle. Therefore, we have divorced the most important questions in human life from the context in which our most rigorous and intellectually honest thinking gets done.
Moral truth entirely depends on actual and potential changes in the well-being of conscious creatures. As such, there are things to be discovered about it through careful observation and honest reasoning. It seems to me that the only way we are going to build a global civilization based on shared values—allowing us to converge on the same political, economic, and environmental goals—is to admit that questions about right and wrong and good and evil have answers, in the same way the questions about human health do.

Similar Products

                                  


Customer Reviews

  
"Interesting and important" 2010-10-15
By G. Schuman (Los Angeles)
A lot of books make you think but few make complex issues crystalize into ideas that are easily understandable and obviously true. Harris takes a notion that perhaps few have agreed with in the past, that science has anything to say on the subject of morality, and makes it clear that it is not only so but makes it clear that it MUST say something on the subject. As with End of Faith, his writing is clear and concise and his arguments air tight. He clearly speaks from the point of view of someone who is educated on the opposing view and he addresses that view head on. In a world where the technology of destruction is advancing far more quickly than our examination of right and wrong (which is perhaps not even advancing at all) a book like The Moral Landscape is a siren to the scientific community that we must use all tools we have to define and advance morality if we are to hope to have a flourishing existence.

  
"An overpriced Kindle Edition" 2010-10-15
By Frank Todaro (Houston)
Please explain why the kindle edition is only a dollar off the hard cover price. Oh, I forgot. It is because greedy authors and publishers are afraid of the future.

  
"The best idea ever?" 2010-10-15
By K-TRON (Austin, TX USA)
Sam Harris is making the case that there could and should be an entire branch of science devoted to determining human values. He is saying that science can - in principle - discover what we *should* value. This is very different from arguing that science can help us achieve what we already value. That is already obvious, as anyone who has been to the doctor, or benefited from modern agriculture could tell you. Nor is he saying that science can give us insight as to what human beings value, and how their moral reasoning orates. Harris' claim is so bold and ambitious, that if he is right, it will (if a science of values emerges, and is put into practice) transform mankind enormously for the better.

The philosopher Daniel Dennet is fond of saying that Charles Darwin's idea of natural selection is the best idea anyone ever had. I agree with him. However, if Sam Harris is right, then Dennett will have to move Darwin to second place.

  
"Essential reading" 2010-10-15
By Adam Rutkowski (Lennox Head, Australia)
I haven't written an Amazon review in years, but I felt I had to make an exception in this case. The Moral Landscape is a fascinating, thought-provoking, and very well-written book that attempts to legitimize the study of morality as a scientific field. I think Harris makes a very strong case, and also does a good job of preemptively dealing with objections to the idea.
This is a book that really should be read by everyone, and I think it will prove to be an essential stepping stone in the unshackling of morality from religion, and opening it up to genuine scientific study.

  
"Interesting read, but very shoddy argumentation" 2010-10-15
By DAG
First of all, I must say that I am a Sam Harris fan. I enjoyed his previous two books and really like his writing style, which is lucid, lively and engaging. Unfortunately, while the quality of Harris' prose in "The Moral Landscape" remains excellent, the same cannot be said of the quality of his reasoning.

In "The Moral Landscape", Sam Harris posits that there *are* objective moral values and they can be determined by science. Briefly, his argument is that morality should be defined as the well-being of conscious creatures, and since the question of what acts or situations will promote/undermine well-being is an empirical one, it is a question that science can (in principle) answer. This is an audacious thesis, and as reluctant moral skeptic who is constantly on the lookout for a convincing account of moral objectivity, I was excited to see whether Harris could support his claims.

However, I was sorely disappointed. Harris' argumentative technique consists primarily of making bare assertions or rhetorical statements. For example, he says things like "There is little doubt that well-being must include fairness, compassion, etc" or "It seems clear that whether a certain state of pleasure is 'good' has to do with whether it is conducive to well-being". Anyone familiar with argumentative writing would know that when a writer has to resort to bare claims about how "obvious" or "clear" a proposition is, he really doesn't have any support for that proposition at all.

In a similar vein, Harris rejects Hume's venerable is-ought distinction by insisting, "If this notion of 'ought' means anything we can possibly care about, it must translate into a concern about the actual or potential experience of conscious beings." He then summarily dismisses the views of people who disagree by asserting that they must be wrong, lying or not making sense! This is very poor argumentative technique indeed.

Harris is slightly more persuasive when he draws analogies between morality and science or medicine. He points out that science and medicine also rest on certain unsubstantiated premises - for example, science assumes that empirical evidence can be relied upon for determining truth, while medicine presupposes that "health" means a long life free of diseases. Yet nobody would say that science cannot discover objective facts, or that health cannot be studied scientifically. By the same token, the fact that one cannot prove that morality is about the well-being of conscious entities is not fatal to the scientific study of morality.

However, upon closer scrutiny, one will find that Harris has ducked the issue altogether. The issue is not whether morality can be studied scientifically, once we accept the premise that morality is about the well-being of conscious creatures. Rather, the issue is whether science can determine what morality consists of *in the first place*. In other words, the question is not, "Can science tell us how to achieve X, assuming that X is moral/desirable/valuable?" Instead, the question is, "Can science determine *whether* X is moral/desirable/valuable?" While the subtitle of Harris' book suggests that he is addressing the latter question, his book is in fact concerned with the former.

In conclusion, Harris' book lacks logical rigour and fails to accomplish what it set out to achieve. Nevertheless, it is still a well-written, highly readable book that is informative and interesting, especially when it deals with the neuroscientific aspects of belief, free will and morality. In spite of its significant flaws, I would still recommend it to the average layperson who is interested in this subject area.

Sunday, October 24, 2010

The Official Guide for GMAT Review, 12th Edition


The Official Guide for GMAT Review, 12th Edition
Product By Wiley       (246 customers reviews)
Lowest Price : $19.99 


Technical Details

  • ISBN13: 9780470449745
  • Condition: New
  • Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

A review guide for the GMAT, prepared by the creators of standardized exams, features previously administered exams for practice tests and more.


Amazon.com Review

Product Description

The Official Guide for GMAT Review, 12th Edition
is the only book on the market written by the creators of the GMAT exam. Inside you’ll find more than 800 actual GMAT questions from previous tests with answers and detailed explanations. There’s also a grammar review, math review, actual essay topics, sample responses, and scoring information insights into the GMAT exam that debunk test-taking myths. Plus, use the diagnostic section to pinpoint your skill level and focus on the areas where you need the most help.
Top Myths About the GMAT®

Myth – If I don’t score in the 90th percentile, I won’t get into any school I choose.
Fact – Very few people get very high scores.
Fewer than 50 of the more than 200,000 people taking the GMAT test each year get a perfect score of 800. Thus, while you may be exceptionally capable, the odds are against your achieving a perfect score. Also, the GMAT test is just one piece of your application packet. Admissions officers use GMAT scores in conjunction with undergraduate records, application essays, interviews, letters of recommendation, and other information when deciding whom to accept into their programs.
Myth – Getting an easier question means I answered the last one wrong.
Fact – Getting an easier question does not necessarily mean you got the previous question wrong.
To ensure that everyone receives the same content, the test selects a specific number of questions of each type. The test may call for your next question to be a relatively hard problem-solving item involving arithmetic operations. But, if there are no more relatively difficult problem-solving items involving arithmetic, you might be given an easier item.
Most people are not skilled at estimating item difficulty, so don’t worry when taking the test or waste valuable time trying to determine the difficulty of the questions you are answering.
Myth – You need very advanced math skills to get a high GMAT score.
Fact – The math skills questions on the GMAT test are quite basic.
The GMAT test only requires basic quantitative analytic skills. You should review the math skills (algebra, geometry, basic arithmetic) presented in both The Official Guide for GMAT® Quantitative Review, 2nd Edition, and in The Official Guide for GMAT® Review, 12th Edition, but the required skill level is low. The difficulty of GMAT Quantitative questions stems from the logic and analysis used to solve the problems and not the underlying math skills.
Myth – It is more important to respond correctly to the test questions than it is to finish the test.
Fact – There is a severe penalty for not completing the GMAT test.
If you are stumped by a question, give it your best guess and move on. If you guess incorrectly, the computer program will likely give you an easier question, which you are likely to answer correctly, and the computer will rapidly return to giving you questions matched to your ability. If you don’t finish the test, your score will be reduced greatly. Failing to answer five verbal questions, for example, could reduce your score from the 91st percentile to the 77th percentile. Pacing is important.
Myth –The first 10 questions are critical and you should invest the most time on those.
Fact – All questions count.
It is true that the computer-adaptive testing algorithm uses the first 10 questions to obtain an initial estimate of your ability; however, that is only an initial estimate. As you continue to answer questions, the algorithm self-corrects by computing an updated estimate on the basis of all the questions you have answered, and then administers items that are closely matched to this new estimate of your ability. Your final score is based on all your responses and considers the difficulty of all the questions you answered. Taking additional time on the first 10 questions will not game the system and can hurt your ability to finish the test.
Myth – I need to speak US English in order to do well on the GMAT.
Fact- Essay grading is not affected by dialect of English. Questions on the GMAT are evaluated to ensure they are fair for all examinees, whether in the US or around the world.


Similar Products

                                


Customer Reviews

  
"Great book!" 2010-10-01
By Silvio
Great book, lots of exercises! Update version, got tips for the test and online backup, such as GMATPrep(TM).

  
"The Book Condition was not the same as expected" 2010-09-26
By GMAT
I bought a book from this seller and it was labeled as looks like new. It was not. It had the answers to the test beside the questions. It is not the meaning for looking new. Only the cover looks new.

I was charged for looks like new because the price was not low.

  
"Not a Guidebook but an excellent source of Real GMAT Questions" 2010-09-25
By GMATClub.com (USA)
I started GMAT Club - online MBA community; my GMAT score is 750 (49, 42), and here are my thoughts about this book:

Strengths:

1. 907 real GMAT questions retired from past tests
2. Practice questions are organized by level of difficulty
3. Practice questions follow actual GMAT test patterns (it's great to have one's ear trained, esp. in verbal)
4. Contains a 100-question diagnostic test

Weaknesses:

1. Does not include any test-taking strategies
2. Though it has a few short review sections for each area, they are weak and very unfriendly
3. Questions are predominantly low to medium in difficulty which is often not representative of questions one encounters on the test
4. There is a 66% overlap with the previous version (11th edition)


Contents (number of questions per section):

1. Diagnostic Test - 100 questions
2. Problem Solving - 230 questions
3. Data Sufficiency - 174 questions
4. Reading Comprehension - 139 questions
5. Critical Reasoning - 124 questions
6. Sentence Correction - 140 questions

* Why is this book valuable/must-have?

The Official Guide is published by the creators of the GMAT and therefore it is the only source of actual GMAT questions representative of what you will see on the test.

* Why is the book not sufficient by itself?

This Guide contains only questions and lacks insightful information about the test, a math/verbal concept review section, or any test-taking strategies. To get up to speed, you will need to get a study guide such as Kaplan Premier Program or Princeton Review's Cracking the GMAT Cat.

* How should this book be used?

This book should NOT be used as a study-guide. It is a collection of questions - think of it as a way to practice your test-taking strategies but not a way to learn them.

* What if I own a previous edition of this book?

If you have the 11th edition, the only difference between the two is 300 new questions, or about 30%. Most test-takers agree that 300 new questions is not a compelling enough reason to own both editions, as the 11th edition offers enough practice. If you do need additional practice questions, get the Math or Verbal workbooks instead as they each have 300 questions.

* What is a recommended study plan using The Official Guide?
There are a number of approaches that work - here is one that most find reasonable:

Step 1: Take a GMAT Prep (2 free tests downloadable from MBA dot com) - these will give you a good idea where you stand. But don't waste these; these are free but very valuable tests. The results will be representative of your real GMAT score. As I said don't waste these, but you can actually retake these a few times. So if you take one in the beginning of your prep, for example, and score 540, and then retake same test at the end when you are closer to 650+ level, you should not see a single overlaping question.
Step 2: Buy a GMAT Guide from Kaplan (GMAT Premier). Get familiar with the test and brush up on fundamentals (math and grammar); also these books will give you a good base for test-taking and timing strategies.
Step 3: (Optional - if you want a 650+ score) Get either Kaplan Math and/or Verbal workbook or for the best chance, the 8-book set form Manhattan GMAT and do a deep dive into the fundamentals - this is what will help you crack the test - solid knowledge of Math and Grammar.
Step 4: By now you should have a good understanding of question patterns, strategies, and timing. Start working on the Official Guide and honing your skills - this is especially important for Critical Reasoning questions that have certain unspoken patterns and rules that only the Official Guide offers - work through the questions to train your ear. Keep in mind that these questions are on the easier side if you are aiming for 650+.

Top 6 Mistakes People Make on the GMAT:

1: Rushing to take tests before learning basics
2: Starting with the Official Guide instead of a guidebook/textbook
3: Giving GMAT the worst quality time of the day - studying after a long day
4: Skipping basics and rushing to advanced topics
5: Starting to prepare with poor English proficiency
6: Not following strategies exactly or cutting corners

Good Luck on the GMAT!
BB - Founder of GMAT Club
GMAT Score 750 (49, 42)
Let me know if you have any questions about GMAT books - I have read and reviewed all of them


"stripped down." 2010-09-21
By frang15
i liked this book but some of the topic explainations were too stripped down and confusing. It had a ton of great practice questions which came in very handy the cd rom practice disk was nowhere near as helpful as the Kaplan disc.

  
"GMAT Book" 2010-09-19
By Harish Sivaramakrishnan (New York, United states)
Satisfied with the purchase. Would be happy to come back to the same seller. Item arrived on time.!

Saturday, October 23, 2010

A A Guide to the Project Management Body of Knowledge: (Pmbok Guide)


A Guide to the Project Management Body of Knowledge: (Pmbok Guide)
Product By Project Management Institute       (72 customers reviews)
Lowest Price : $39.87 

Technical Details

  • ISBN13: 9781933890517
  • Condition: New
  • Notes: BRAND NEW FROM PUBLISHER! BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed

Product Description

The PMBOK9(r) Guide – Fourth Edition continues the tradition of excellence in project management with a standard that is even easier to understand and implement, with improved consistency and greater clarification.
  • Standard language has been incorporated throughout the document to aid reader understanding.
  • New data flow diagrams clarify inputs and outputs for each process.
  • Greater attention has been placed on how Knowledge Areas integrate in the context of Initiating, Planning, Executing, Monitoring & Controlling, and Closing process groups.
  • Two new processes are featured: Identify Stakeholders and Collect Requirements.


Similar Products

                                  

Customer Reviews

  
"Just Examples" 2010-10-03
By Coffee Snob (SAN FRANCISCO, CA,)
It's really a book showing the examples of how things are organized. More for a reference than anything else. It's mostly charts and diagram like examples. Not too detailed.



"Great Service!" 2010-09-27
By prettigyrl58
Book arrived before scheduled time and was in excellent shape! 5 stars is a must!!!
 



"A must for PMP exam unless you are a PMI member" 2010-09-15
By Brad
For taking PMP test, you MUST have this book.
However, you probably don't need this book if you are going to take PMP test and here is why:

1. Taking PMP exam costs you $555.
2. Membership of PMI is $105, student membership is $40. Almost anyone can join PMI.
3. If you are PMI member and then taking PMP exam is $405.
4. It is cheaper to join the PMI and then take PMP exam.
5. After you join PMI, you will be allowed to downloaded a digital copy of PMBOK, as many languages as you want, such as English, French, Chinese (2 of them), Spanish, ....


  
"A PMP "must read."" 2010-09-06
By Paul W. Richardson (Spring Branch, Texas United States)
The PMBOK Guide is a must read for anyone seeking the PMP certification. If you've not had any prior PM experience, you may find your mind wandering in the myriad processes. Just remember - it's not rocket science. Focus on learning the inputs, tools & techniques and outputs. I often find myself going back to this standard to keep myself (and my project) on track.

  
"Would NOT do e-book again for College Course" 2010-09-04
By o2b_moi
Okay, maybe it's my professor but, you cannot find a hard copy equivalent 'page' number in your Kindle edition (PC or otherwise) and the Professor assigns particular pages for review. So I'm not sure how to find which page is equal to what?

Friday, October 22, 2010

Where Good Ideas Come From: The Natural History of Innovation


Where Good Ideas Come From: The Natural History of Innovation
Product By Riverhead Hardcover      (5 customers reviews)
Lowest Price : $14.79

Product Description

One of our most innovative, popular thinkers takes on-in exhilarating style-one of our key questions: Where do good ideas come from?

With Where Good Ideas Come From, Steven Johnson pairs the insight of his bestselling Everything Bad Is Good for You and the dazzling erudition of The Ghost Map and The Invention of Air to address an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? Answering in his infectious, culturally omnivorous style, using his fluency in fields from neurobiology to popular culture, Johnson provides the complete, exciting, and encouraging story of how we generate the ideas that push our careers, our lives, our society, and our culture forward.

Beginning with Charles Darwin's first encounter with the teeming ecosystem of the coral reef and drawing connections to the intellectual hyperproductivity of modern megacities and to the instant success of YouTube, Johnson shows us that the question we need to ask is, What kind of environment fosters the development of good ideas? His answers are never less than revelatory, convincing, and inspiring as Johnson identifies the seven key principles to the genesis of such ideas, and traces them across time and disciplines.

Most exhilarating is Johnson's conclusion that with today's tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it. Where Good Ideas Come From is essential reading for anyone who wants to know how to come up with tomorrow's great ideas.

Similar Products

                                  


Customer Reviews

  
"Best Steven Johnson book yet" 2010-10-14
By Jim Owen (Seattle, WA USA)
I have read all of Steven Johnson's books, some more than once. He is one of only 3-4 authoers whose books I watch for and anticipate before their publication, so I was eager to pick up his latest, and not only did it not disappoint, it may be his most thought-provoking yet.

Those of you who have read any of his other books, "The Invention of Air", "Mind Wide Open" or "The Ghost Map" will instantly recignize his lucid, well-researched yet casual tone, and in many ways he is building upon ideas brought forth in those earlier works, consolidating them and putting them together to form new ideas, an endeavor which ironically is one of the very concepts he discusses here.

A better, though less eye-catching title would have been "How Good Ideas Come About". The book is not so much about where, as about what are the conditions most ideal for them. He makes some very interesting and convincing analogies between the natural world and human culture, and bouncing back and forth effortlessly between the two realms is very fresh and compelling.

But even more than his earlier books, the ride along the way is extremely enjoyable. Fans of Ghost Map and Invention of Air will revel in the sheer quantity of "Wow, I never knew that" moments. But this book differs in approach: rather than delve deeply into one or two individual fascinating historical figures and extrapolating conclusions about human culture at large from it, this book starts from the cultural concept (the generation of innovative ideas) and surveys many historical examples to make his points. Each of these examples is fascinating enough to warrant a book all on their own!

I have come away from this book totally affirmed for my penchant for working on 6 projects at once, and for "spacing out". And I've been energized and inspired. Thanks Mr. Johnson!

  
"Looks great smells better?" 2010-10-12
By A. Mounsear-wilson (PE, RSA)
Another title I'd love to read but can't as I'm in africa, one of the main reasons I'm guessing a lot of Africans get the Kindle is access to new titles quicker (and at a considerable saving) but this turns out to be a false hope as publishers and amazon block the flow of information to the dark continent. A button to remind me when a title is available in my area would exonerate amazon and make me much poorer. Break down the boarders. Please.

  
"A staggering insight into cultivating creativity" 2010-10-07
By Harry Tucker (New York and all over)
In my years as a Wall Street strategy advisor and as a life-long student of that which propels us towards our greatest potential, I am fascinated by an interesting structural tension when it comes to personal and professional excellence.

We have at our finger tips, some of the greatest knowledge, tools and processes that can help propel people and organizations towards excellence and yet despite this vast wealth of information, many people (and the organizations they are associated with) struggle.

After exploring many theories over the years, I think I just realized why this is the case and I am staggered by the implications.

I have just finished reading "Where Good Ideas Come From" by Steven Johnson (author of "Everything Good is Bad For You" and "The Invention of Air") and found the ideas contained within to be of staggering profundity.

A Different View on Creativity

With no offence intended towards well-intentioned individuals within organizations who come up with interesting ways to help us be more creative, I have often struggled with the value of some of the ideas they have come up with. Some examples come to mind, including the time I flew across the country for a mandatory, all-hands meeting where we played pin-the-tail-on-the-donkey or another time when I travelled across the country for a mandatory meeting where the primary thing that was accomplished was a competition to see who could build a toy helicopter out of Lego Blocks the fastest.

When I asked people why we were doing these things, I was informed that it was to help us learn to be more creative. I learned something alright but it was not what they hoped I had learned. By the way, I won the helicopter competition, so there are no sour grapes here. :-)
As I read Steven Johnson's book, I realized why we struggle with how to be more creative.

It's because we spend too much time trying to experience an extrinsic-centric learning event when we should be refining the foundational components of what makes a human being a source of unlimited creativity.

As I read his book, I realized why we are often more hit-than-miss when it comes to increasing our potential for creativity. His book also helped me understand why our creativity sometimes grows in leaps and bounds while at other times, we seem unable to recreate this experience, making our growth in creativity seem frustratingly random or lucky.

Seven Key Principles

Mr. Johnson's engaging writing style guides us through seven key areas that must be understood in order to maximize our creativity, the key areas being:

1. The adjacent possible - the principle that at any given moment, extraordinary change is possible but that only certain changes can occur (this describes those who create ideas that are ahead of their time and whose ideas reach their ultimate potential years later).
2. Liquid networks - the nature of the connections that enable ideas to be born, to be nurtured and to blossom and how these networks are formed and grown.
3. The slow hunch - the acceptance that creativity doesn't guarantee an instant flash of insight but rather, germinates over time before manifesting.
4.Serendipity - the notion that while happy accidents help allow creativity to flourish, it is the nature of how our ideas are freely shared, how they connect with other ideas and how we perceive the connection at a specific moment that creates profound results.
5. Error - the realization that some of our greatest ideas didn't come as a result of a flash of insight that followed a number of brilliant successes but rather, that some of those successes come as a result of one or more spectacular failures that produced a brilliant result.
6. Exaptation - the principle of seizing existing components or ideas and repurposing them for a completely different use (for example, using a GPS unit to find your way to a reunion with a long-lost friend when GPS technology was originally created to help us accurately bomb another country into oblivion).
7. Platforms - adapting many layers of existing knowledge, components, delivery mechanisms and such that in themselves may not be unique but which can be recombined or leveraged into something new that is unique or novel.

Insight That Resonates

Mr. Johnson guides the reader through each of these seven areas with examples that are relevant, doing so in a way that hits the reader squarely between the eyes. I found myself on many an occasion exclaiming inwardly "This idea or example is brilliant in its obviousness and simplicity".

"Where Good Ideas Come From" is a book that one must read with a pen or highlighter in hand as nuggets pop out and provide insight into past or current challenges around creativity and problem solving.

When someone decides to explore ways of helping you or your organization be more creative and they are getting ready to explore a rah-rah session, an offsite brain-storming session or they are looking to play pin-the-tail-on-the-donkey, ask them if they have explored the foundational reasons behind what makes us creative.
And then buy a copy of this book for them.
I believe this book should be mandatory reading for every student, teacher and leader.
We are all students of Life.
We all at some point, teach others.

And if we accept that a leader is someone who influences others and we acknowledge that everyone influences someone at some point, then we are all leaders also.

Educational institutions, governments and corporations should make this book mandatory reading for everyone within their walls.

"Where Good Ideas Come From" is a fun read as well as a profound one.
May your creativity blossom as a result of exploring it.

Create a great day.
Harry

  
"Brilliant (again)!" 2010-10-06
By Dominique Elliott (Savannah, GA USA)
For those who enjoyed The Ghost Map and The Invention of Air, Johnson's latest book is another amazing treat in which science meets history, sociology and culture.

In Where Good Ideas Come From, Johnson examines the way in which people, environments and ideas meet. With references that range from biology, mathematics, neuroscience, technology, engineering, he argues convincingly that "analyzing innovation on the scale of individuals and organizations --- --- distorts our view" and that looking at patterns of creativity within cross-disciplinary contexts is far more fruitful. And Johnson is truly a polymath.

Great ideas surveyed range from Tarnier's incubator, Baggage's Difference Engine, YouTube, double-entry accounting, the Phoenix memo, the DEVONthink database program, Gutenberg's printing press etc... But this is not about cataloguing ideas, but understanding their genesis and their development, in the context of their respective socio-cultural environment.

The author does live what he preaches. In wonderful Johnson-style prose, he examines the "connective talents" of Carbon and extrapolates on the chaotic nature of innovative system. The books itself is highly original, and, given the complexity of its ideas, extremely accessible. You will not be disappointed.

  
"Why didn't I think of that!" 2010-10-05
By Edward Durney (San Francisco)
Working as a patent attorney, sometimes a new idea that stuns me will jump out from a patent. An elegant, innovative idea that makes me wonder how anyone thought of it. Often, my next thought, though, as I understand the idea better, is how simple the idea is. So I think, why didn't I think of that?

Steven Johnson's "Natural History of Innovation" shines some light on the first question as he tells us "Where Good Ideas Come From." Johnson looks back through science history as he teases out from science history, and from natural history, seven "patterns" in which new ideas are formed. Johnson backs up with examples each of the seven groups in his taxonomy of the origins of ideas. Good examples, well told, are what make the book.

Johnson writes science history well. Like in Johnson's earlier book, The Invention of Air, the science history he writes here reads like a fascinating tale of adventure. Although a bit breathless at times, and sometimes drawing too much from too little, Johnson caught my attention early and held it all the way through this fairly long new book.

And it's not just a history of scientists and discoveries. Johnson looks too at nature - like how reefs pack together life and promote evolution - and society - like how larger cities generate exponentially more innovation than smaller towns.

On occasion, Johnson's taxonomy is a tad bit tortured. The seven patterns each get a chapter in the book. But for me, the names of the patterns and the particular examples grouped in them do not give much insight. The patterns - while interesting - seem more organizational groupings than anything else. The patterns are the skeleton. Not much flesh there. The meat in the book is in the examples.

In fact, the insight for me came from the light Johnson shines on my second question - why didn't I think of that? To broaden that question into its most compelling form, how can we, both personally and as a society, increase the number of good ideas we have in the arts, in science, in sociology and government, and in technology?

That $64,000 question Johnson does not really try to answer. He does give some clues. (One thing he says caught my intereste as a patent attorney. That is, we get more good ideas by connecting them than by protecting them. In other words, the patent system may not be hurting, instead of meeting, its goal of promoting innovation.)

Johnson's book is ambitious. He covers a lot of ground, from scientists to nature to arts to government to society. His idea that good ideas in all of these fields develop in the same recognizable patterns is a bold one. In a sense, he is looking for a unified theory of innovation.

Did Johnson find that unified theory? If he did, you won't find it on a particular page in this book. But by joining Johnson in exploring this question, I learned a lot and thought a lot. That made the book worthwhile for me.